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High Value Marketing helps high tech
companies of all sizes get better results from their marketing and
sales efforts.
We help in several areas, depending
on what our clients need:
SPECIFIC MARKETING PROJECT HELP:
Sometimes our clients need a quick-hit resource on a specific project,
and need someone talented, reliable and smart to get it done. Examples
include copy for a website update, recruiting new partners to participate
in a specific lead-generation program, working with customers to
create success stories, or providing project management coordination
for a new product rollout that involves a lot of deliverables from
people throughout the company.
Need help with this?
Contact
Diane now.
BUSINESS DEVELOPMENT AND ALLIANCE MANAGEMENT:
Sometimes our clients need additional experienced resource to grow
a new alliance with another company to achieve specific goals. This
includes managing the strategic goals of the alliance as well as
the low level execution plans, where the rubber hits the road.
Partners need a responsive "go-to" person who can help
make things happen, remove roadblocks, and understand the nuances
of the relationship between the companies.
This role also involves creating and managing the specific tactical
plan by which the partners will achieve their goals. Will it be
a joint lead-generation campaign? A technology share in an R&D
project? By having one person shepherd these efforts, they are much
more likely to succeed and produce the desired results.
Need help with this?
Contact Diane now.
CHANNEL PARTNER PROGRAMS AND MANAGEMENT:
If your products or services are sold through 3rd parties, we can
help create low-maintenance programs that support your channel partners.
Examples include getting a partner website up and running quickly,
and quickly populating it with a library of resources the partners
need in order to sell effectively; managing a Market Development
Fund (MDF) program across a pool of partners; creating, hosting
and archiving educational webinars for partners; and creating and
executing a comprehensive communication plan including EDMs (electronic
direct mails) that allow us to track how many people open them and
which links they click (giving us feedback about their interest
level on various topics).
Need help with this?
Contact
Diane now.
It's a very good idea to continually
take an objective look at how the marketing efforts are aligning
with the sales cycle. Being crystal clear on the sales process,
the key players, their hot buttons, the required messaging is very
important-- and those elements shift over time so the marketing
has to shift too.
We have both sales and marketing experience so we can help here.
We can help you create clear compelling
differentiators and messages that appeal to the executives in your
sales cycle, and then create a marketing plan that thoroughly supports
the sales cycle whether your sales force is online, direct, or indirect.
Need help with this?
Contact
Diane now
We have experience in
- enterprise software,
- analytics, business
intelligence and data warehousing
- telecom,
- network infrastructure
software,
- financial services,
- commercial construction
and engineering (AEC and EPC),
- CRM and call centers
- commercial and
residential real estate and investing
- software lifecycle
management
©2002 High Value Marketing,
all rights reserved
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